Holiday sales provide a world of opportunity for small and midsize businesses. All types of retailers leverage the winter holidays to drum up enthusiasm among cheery customers, who are more than eager to celebrate the season. This excitement dies down quickly after New Year’s Day, however, with many retailers struggling to find similar fervor until nearly a year later.
The post-holiday slump is real, but it doesn’t need to be a permanent part of the modern business cycle. Many other holidays provide promising opportunities for marketing campaigns. Easter, in particular, has a lot to offer. It reflects the spirit of renewal that often takes over during the spring months. Many retailers neglect to leverage this positivity, but that may be about to change.
To shed light on this valuable retail opportunity, we’ve highlighted several excellent Easter promotion ideas. Any effort to build a campaign around marketing strategies will be well-rewarded, so don’t hesitate to try something new.
Host an Easter Sale
The simplest and most effective option for building customer excitement during the spring? Plan a special Easter sale. This should provide significant discounts on in-demand items.
Build anticipation for each sale with marketing materials, such as social media reminders or email blasts. Feel free to get silly with sale names — goofy puns indicating “eggcellent” or “eggciting” deals are always welcome.
Don’t forget sales after Easter. These days, many people receive gift cards in their Easter baskets or are simply eager to get discount candy after the big holiday. Play up both angles to ensure that customers continue to shop the week after Easter.
Offer Coupons or Discount Codes
Boost Easter sales with help from coupons. These encourage both new and previous customers to invest in items beyond the scope of their usual purchases. This is a great opportunity for print or email marketing; use colorful designs to get customers excited about both physical and electronic coupons.
Decorate for the Easter Holiday
Businesses go all-out for the winter holidays, but Easter is sometimes woefully neglected. Decor for this occasion can be just as vibrant and memorable as its December counterparts, however — and it can turn an ordinary shopping trip into a special occasion.
Easter retail decor can take many forms. Colorful features are always preferred, with pastels, in particular, promoting a cheerful atmosphere. Easter bunnies, chicks, and eggs will most likely play prominently into your design, but flowers can take center stage if you prefer something a bit more sophisticated.
Highlight eye-catching decorations throughout the store, hitting the entrance, the checkout area, and endcaps for the aisles. Don’t forget window displays and other exterior opportunities. These get customers excited before they’ve even entered the store — or cap off a wonderful Easter shopping experience.
Inside or out, cardboard cutouts provide an affordable and convenient means of leveling up your store’s Easter design. Don’t neglect this opportunity to build brand awareness or boost sales for your small business.
“happy easter” by paparutzi is marked with CC BY 2.0.
Share on Social Media
Build Easter anticipation with help from social media updates. Top opportunities include the following:
- Develop an invite page for Easter egg hunts and other marketing events, complete with details on the date, time, location, and anything else potential attendees need to know.
- Share photos or videos from marketing events or in-store displays via Instagram Stories. Don’t forget to send Easter wishes on the day of. Encourage influencers to share relevant social media updates as well.
- Promote Easter or post-Easter sales to get customers in the door. Let them know how much they stand to save on in-demand products.
Notify eCommerce Customers
The Easter fun need not be limited to consumers who visit your business in person. There are plenty of opportunities for building a similar level of Easter anticipation among eCommerce customers. Offer special shipping deals or online-only discounts, and you’ll have no trouble getting digital consumers excited.
Begin by notifying them of upcoming sales or other special deals with an Easter email campaign. Next, get eCommerce customers engaged with online Easter activities, such as virtual Easter egg hunts. Instead of receiving chocolate eggs, they can uncover special deals.
Use Checkout POP Displays
Point-of-purchase (POP) displays are easily adaptable, and thus, perfect for Easter promotions. When situated near the checkout area, these displays encourage customers to purchase additional items that they might otherwise not consider.
When creating POP displays, Include vibrant graphics that force customers to take notice. Feel free to incorporate multiple SKUs to ensure that every customer will find something enticing prior to checking out.
Custom POP designs are essential, as they help you develop your campaign according to the unique needs and preferences of your target customers. Cardboard cutouts are especially effective, as they attract attention and are available in many styles.
“Lindt, Chocolate Gold Bunny Easter Display” by JeepersMedia is marked with CC BY 2.0.
Give Special Easter Gifts or Treats
Nothing entices customers quite like the promise of Easter candy or other special treats. Keep it simple with a candy dish near the checkout area or go all-out with an egg hunt for young visitors.
Keep in mind that this concept need not be limited to candy. Other small gifts will also be appreciated — and if they highlight your brand, they can boost customer awareness. Fun ideas include:
- Easter baskets or bags for collecting eggs
- Pens or pencils
- Coloring crayons and pictures for young customers
- Stickers for kids and adults
- Water bottles or mugs
“Easter basket” by elPadawan is marked with CC BY-SA 2.0.
Leverage Customer Loyalty Programs
If you typically keep customers engaged with a loyalty program that encompasses points or other metrics, give members an extra incentive to shop in the lead-up to Easter. This could be as simple as awarding double points on all purchases. Otherwise, loyalty program members can be rewarded with access to exclusive events or products, which will encourage them to continue participating.
Eggcelent Easter Promotions With Cardboard Cutouts
Add eggcitement to your Easter campaign with vibrant cardboard cutouts. Whether you show these off near your store’s entrance or via point-of-purchase displays, you’ll have no trouble making an impression.
Customizable options abound when you order from Cardboard Cutout Standees. We offer a wide array of retail solutions, including dump bin displays, countertop displays, and more.
Get in touch today to discover the best opportunities for promoting your business during the Easter holiday season.
